Catherine Barba has 15 years experience in the Internet, mainly as a e-commerce consultant and as an Entrepreneur:

Founder & CEO of Malinea, a marketing agency focused on helping ecommerce websites grow their ROI through conversion rate optimization and customer loyalty improvement. Malinea advise pure players such as vente-privee.com, wonderbox.com, small and large companies in the Media and Retail sectors (Le Monde, John Taylor, Carrefour…), in France and several European countries.

Previously she has spent 5 years with OMD (Omnicom Group) as Founder & Manager of the Internet and ebusiness network in France, and then 3 years with Ifrance (Marc Simoncini) as Managing Director.

She is a graduate of France's #3 business school, ESCP-EAP.