Co-founder, Playfish & VP Business Development & Strategic Partnerships, EA Interactive
Playfish & EA Interactive
Sebastien de Halleux, co-founder of Playfish, is vice president business development & strategic partnerships, EA Interactive. In his role within EA Interactive, Sebastien drives distribution, monetization, business development, and relationships with key partners across the division’s three business units, Playfish, Pogo and EA Mobile. He was chief operating officer of Playfish leading up to the company’s acquisition by Electronic Arts in November 2009.
Prior to Playfish, Sebastien was part of the team that incubated Nokia Ad Service, a business unit aimed at monetizing mobile traffic across Nokia's 850 million mobile devices worldwide.
Sebastien also was an early team member of Macrospace Ltd., a company which merged with Sorrent Inc. to become Glu Mobile (NASDAQ: GLUU), where he was instrumental in building the sales and marketing functions of the organization. He later expanded Glu's distribution footprint in Europe, forged key partnerships with network operators Vodafone, T-Mobile and Orange, and reorganized the company's financial planning and sales operations in preparation for its IPO on NASDAQ.
Sebastien holds a Master's in Civil Engineering with honors from Imperial College London. He has resided in Brussels, Bangkok and London, and presently lives in San Francisco.