Head of AppUp Products & Services (APS), Software & Services Group
Peter Biddle serves as the head of AppUp Products and Services (APS) within Intel Corporation’s Software and Services Group. In this role, he created the Intel AppUpSM center, an application store that allows consumers to browse a centralized catalog of applications for purchase or free download to their netbook. Previously, Biddle served as the director of the Intel Atom Software Program. Prior to joining Intel in 2008, Biddle was the vice president of development at Trampoline Systems and a senior director at Microsoft.