Steve Rubel, SVP, Director of Insights for Edelman Digital, is responsible for keeping Edelman and its clients in the vanguard. He studies emerging technologies, global media and online trends and shapes them into actionable insights and marketing communications strategies.

In his role, Rubel has served as senior strategic advisor to Edelman clients such as Dannon, HP, PepsiCo, Zagat, Unilever, Microsoft and many others. He supports the account planning process, intellectual property development and the firm's innovation and business development efforts. Rubel shares these insights on his blog (steverubel.com), Twitter (@steverubel) and a monthly column for Advertising Age.